Six Marketing KPIs Every CMO Needs To Know As a Chief Marketing Officer (CMO), you are responsible for developing and implementing marketing strategies that drive business growth. To do this effectively, you need to have a solid understanding of key performance indicators (KPIs) that measure the success of your marketing efforts. Here are six marketing KPIs every CMO needs to …

Applying the AIDA Model Like everything in marketing, understand and applying the right model to your product funnel is going to be the difference between closing customers and simply collecting leads. Today we’re going to talk about a powerful marketing framework called the AIDA model and how it applies to marketing funnels. The AIDA model stands for Attention, Interest, Desire, …