MAX CURE FOUNDATION
Max Cure Foundation
We are proud to have built a 10 year relationship with the amazing people at the Max Cure Foundation and to have a been a part of their growth from a small local charity to a national non-profit organization changing the childhood cancer landscape. In our time working with Max Cure we've completed countless campaigns from websites to social media, video and graphic design, billboards, presentations for trade shows and even on the floor of congress, window displays in Rockefeller Center and more.
There's too much to count so here are some of the projects we've done for MCF that have left a lasting impression on us.
#SAVEJOSH SOCIAL MEDIA BLITZ
We rallied our troops and immediately started a viral social media campaign. Within hours #SaveJosh had reached more than 200,000 viewers and had over 12,000 shares and retweets. Our viral campaign was picked up by news outlets across the country and covered by more than a dozen local news stations. The Director of MCF was asked to appear on Fox and Friends and Good Morning America in response to the social media reach. By Tuesday the pressure on the drug manufacturer had grown so significant that they called an emergency board meeting and reversed their prior decision to not release the medication. A dosage was immediately released and flown directly to St Judes were it was administered with less than hours to spare. And although there was no quarterly earnings, or conversions, or engagements we could tout - the #SaveJosh campaign became our defining social media moment.
HOW DO YOU RAISE AWARENESS AND RAISE FUNDS ONLINE?
INTRODUCING THE MAX CURE WEBSITE
WINDOW DISPLAYS IN ROCKEFELLER CENTER
MCF's Rockefeller Center Window Display December 2013