Six Marketing KPIs Every CMO Needs To Know As a Chief Marketing Officer (CMO), you are responsible for developing and implementing marketing strategies that drive business growth. To do this effectively, you need to have a solid understanding of key performance indicators (KPIs) that measure the success of your marketing efforts. Here are six marketing KPIs every CMO needs to …

Applying the AIDA Model Like everything in marketing, understand and applying the right model to your product funnel is going to be the difference between closing customers and simply collecting leads. Today we’re going to talk about a powerful marketing framework called the AIDA model and how it applies to marketing funnels. The AIDA model stands for Attention, Interest, Desire, …

Three Elements Your Website Needs Your website is your digital storefront, a representation of your brand and the first point of contact with many of your potential customers. As such, it’s crucial that your website is up-to-date, well-designed, and user-friendly. In this blog post, we’ll explore three essential elements that your website must include to achieve these goals: an easy-to-update …

The 7 Habits of Marketing​ #1: Be Proactive If you are a business owner and you have never read Steven Covey’s 7 Habits of Highly Effective People, stop reading this post and go pick the book, now. If you have read it before but haven’t picked it up in the past 12 months, I’d recommend pulling it off the shelf …