Three Elements Your Website Needs
Your website is your digital storefront, a representation of your brand and the first point of contact with many of your potential customers. As such, it’s crucial that your website is up-to-date, well-designed, and user-friendly. In this blog post, we’ll explore three essential elements that your website must include to achieve these goals: an easy-to-update CMS, responsive design, and clear calls-to-action.
An Easy-to-Update CMS
A content management system (CMS) is the backbone of your website and the platform that you use to manage its content. Your CMS should be easy to use, so you can quickly and easily make updates and add new content to your website.
One of the biggest benefits of using a CMS is that it eliminates the need for technical knowledge to manage your website. You should be able to log in, add new pages, and make updates to existing pages with just a few clicks. This makes it easy for you to keep your website up-to-date with the latest information, products, and services.
Responsive design is a term used to describe a website that adjusts its layout and content to fit the device it’s being viewed on. With the rise of mobile devices, responsive design has become an essential element of modern web design.
Responsive design ensures that your website looks great and is easy to navigate on any device, from smartphones to desktop computers. It also helps improve your website’s search engine optimization (SEO), as Google and other search engines favor websites that provide a positive user experience on all devices.
A call-to-action (CTA) is a button or link that encourages visitors to take a specific action on your website, such as signing up for your email list, making a purchase, or scheduling a consultation.
Your website should include clear, prominent CTAs throughout its pages, making it easy for visitors to take the next step. For example, if you’re a consulting firm, your CTA might be “Book a Consultation” or “Learn More.” Make sure that your CTAs are easy to find and well-designed, so that visitors know exactly what they’re expected to do.
In conclusion, having an easy-to-update CMS, responsive design, and clear calls-to-action are three essential elements that your website must include to be effective. By incorporating these elements into your website design, you’ll ensure that your website is up-to-date, user-friendly, and optimized for success.
ABOUT THE AUTHOR
Jayson Bailey is the Co-Founder and Managing Partner of CWG, a digital marketing agency with offices in Arizona, Utah, and Wyoming. He received a BS in Marketing Communication from Arizona State University and has spent his career working with brands to develop corporate identity and maximize marketing value.